Power Up Your Profits : 31 Days to Better Selling
Editorial Reviews
Book Description
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction
This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules.
Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.
From the Inside Flap
Power Up Your Profits: 31 Days to Better Selling, Second Edition provides principles, strategies, and techniques to help you, the practicing accountant, build your practice by obtaining clients and building their businesses.
Accountants are the most trusted business advisors to business owners and managers, making an accountant who can sell a powerful person in today's global business community. Power Up Your Profits, Second Edition will help you become an accountant who can sell. Selling accounting services is different than selling law services, brokerage services, or products of any kind because your job isn't over when the contract is signed. It's only the first step in a long-term relationship between you and your clients because you must service what you sell.
Aiming to dramatically enhance your growth potential, this insightful book takes a step-by-step approach to developing and mastering a stronger marketing and sales presence. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to your practice. This updated Second Edition illustrates how to obtain and satisfy clients, get more enjoyment from your work, and benefit from more satisfaction in your professional experience through an abundance of proven and practical marketing advice.
Power Up Your Profits, Second Edition is a must-have for accountants and marketing directors of accounting firms who need concrete approaches that get results. It features real-world examples from top accountant rainmakers, marketing and management gurus-including Tom Peters-and interviews with a variety of experts addressing Sarbanes-Oxley and the new accounting rules. After you implement your marketing plan, this comprehensive book will provide guidelines for developing a marketing assessment of your firm.
Power Up Your Profits, Second Edition is your answer for creating a marketing program in your firm that can bring an abundance of profitable business to you.
Power Up Your Profits : 31 Days to Better Selling
Power Up Your Profits : 31 Days to Better Selling,Troy Waugh,John Wiley & Sons,0471651494,Accounting - General,Business & Economics,Business / Economics / Finance,Business/Economics,Customer relations,Decision making,Marketing,Marketing - General,Marketing Management,Public Accounting,Sales & Selling - Techniques,Selling,Strategic planning,Business & Economics / Accounting / Management,Finance & Accounting
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