Inside Yahoo! Reinvention and the Road Ahead
Editorial Reviews
Review
"...an accessible, interesting read for anybody interested in the story of one of the companies that shaped the internet as we know it today..." (www.freepint.com - Featured Book, 5 September 2002)
"...anyone who reads this book through...would benefit greatly from their enhanced knowledge of the subject..." (M2 Best Books, 11 September 2002)
Book Description
An intriguing look at an Internet pioneer and global powerhouse Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of this unique company and see how it keeps reinventing itself to keep ahead of a changing marketplace.
Inside Yahoo! Reinvention and the Road Ahead
Inside Yahoo! Reinvention and the Road Ahead,Karen Angel,Karen Angel,Wiley,0471007935,Business & Economics,Business / Economics / Finance,Business/Economics,Computer Networks,Corporate & Business History - Strategies,E-Commerce - Internet Marketing,History Of Specific Companies,Industries - Service Industries,Internet - General,Business & Economics / General,Business & Management,Business strategy,Information technology industries,Internet
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