Management Information Systems: Managing the Digital Firm (7th Edition)
Editorial Reviews
Book Description
Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success. Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered. An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.
--This text refers to the
Hardcover
edition.
Book Info
Provides an introduction to management information systems for undergraduate and MBA students. Explores today's leading-edge topics including electronic commerce, electronic business, intranets and extranets, and other information technologies. DLC: Management information systems.
--This text refers to an out of print or unavailable edition of this title.
Management Information Systems: Managing the Digital Firm (7th Edition)
Management Information Systems: Managing the Digital Firm (7th Edition),Kenneth C. Laudon,Jane P. Laudon,Prentice Hall,0130330663,Computer Bks - General Information,Computer Books: General,Computers,Entrepreneurship,Management Information Systems,Office Automation
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