Digital Television Strategies: Business Challenges and Opportunities
Digital Television Strategies: Business Challenges and Opportunities
Editorial Reviews
Book Description
In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.
Digital Television Strategies: Business Challenges and Opportunities,Alan Griffiths,Palgrave Macmillan,0333992954,Business & Economics,Business/Economics,Digital television,Management - General,Technology & Industrial Arts,Television & Video,Television broadcasting,Business & Economics / Management
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