Programming TV, Radio, and Cable

Programming TV, Radio, and Cable

Editorial Reviews
Book Description
Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers.

You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the
buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.

The foreword is by Grant Tinker.
Over 150 illustrations and numerous real-life examples.
A complete overview of television, radio and cable programming needs, practices and issues.

From the Publisher
This book provides an in-depth look at the roles and responsibilities of television, radio and cable programmers. You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.

Programming TV, Radio, and Cable,Edwin Vane,Lynne Gross,Focal Press,0240801288,Business Aspects,Cable television,Electronics - General,General,Planning,Radio Programming,Radio programs,Science/Mathematics,Technology,Technology & Industrial Arts,Television - Direction & Production,Television Programming,Television programs,Performing Arts / Television / Direction & Production,Radio & television industry,Television

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