Creativity in TV & Cable Managing & Producing
Editorial Reviews
Book Description
Creativity in Television & Cable Managing & Producing applies the concepts of goal-setting and motivation used in general business to television and cable management. This is the first book to adapt these practices, which have been used in the general business press for many years, to the specific context of television and cable management. William G. Covington Jr. approaches this subject from a systems theory perspective, analyzing motivation and creativity within television stations. He provides guidelines that allow managers to meet the challenge of bringing together very different units into a cohesive whole. This approach maintains an overall focus, while stimulating creativity within the various units in the system. Built upon the natural goal-setting and motivation responsibilities of all managers, this book brings these concepts into the television and cable managing and producing field for the first time.
About the Author
William G. Covington Jr. is Assistant Professor of Communications Studies at Bridgewater State College.
Creativity in TV & Cable Managing & Producing,Jr., William G. Covington,University Press of America,0761814361,Cable Television,Creative ability in business,Management,Performing Arts,Sociology,Technology & Industrial Arts,Television & Video,Television - General,Television Production,Television broadcasting,Current Events / Mass Media,Media studies
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