Introduction To Radio: Production and Programming
Editorial Reviews
Book Description
Introduction to Radio: Production and Programming lays the groundwork early with a thorough introduction to basic terms and equipment. Students are then walked, step-by-step, through the production and programming processes. Once students have a "feel" for the systems, Adams and Massey explain why a radio station selects a specific programming format and then explains how to produce that programming.
Card catalog description
[This book] can serve as the ... text needed to lead students toward a complete understanding of radio production and programming. With its step-by-step approach, this text walks students through production techniques and programming applications and provides insight into daily tasks at a radio station. [This book] features: current information on present and future computer use in radio production; graphic illustrations of the latest technology and a step-by-step editing demonstration; a full chapter on formats to help student see how all elements of radio programming work together to create the final product; a ... view of post-deregulation 90s radio stations and radio broadcasting careers. -Back cover.
Introduction To Radio: Production and Programming,Michael H Adams,Kimberley K Massey,McGraw-Hill Humanities/Social Sciences/Languages,0697153541,Communication,Media Studies,Performing Arts,Performing Arts/Dance,Planning,Pop Arts / Pop Culture,Production and direction,Radio,Radio - General,Radio Broadcasting,Radio programs,United States,Performing Arts / Radio / General
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