Soap Operas for Social Change

Soap Operas for Social Change

Editorial Reviews
Review
“. . . clear, concise, stimulating. . . she argues persuasively for the use of television to modify socially destructive behaviors.”–Choice

Book Description
In 1975, the Mexican network Televisa broadcast the first "entertainment-education" soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called "Ven Conmigo" ("Come with Me"), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Nariman examines Sabido's model for entertainment-education television programming with particular attention given to description and application of communication and behavioral theories that constitute parts of the formula.

Soap Operas for Social Change

Soap Operas for Social Change,Heidi Noel Nariman,Praeger Publishers,0275943895,Communication,Language,Language Arts & Disciplines,Mass Media - Electronics Media,Media Studies - Electronic Media,Mexico,Pop Arts / Pop Culture,Sabido, Miguel,Soap operas,Social Change,Social aspects,Sociology,Television Broadcasting,Television in education,Language Arts & Disciplines / Communication

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