Strategies in Broadcast & Cable Promotion
Editorial Reviews
Book Description
* Endorsed by Promax, the national association of marketing executives in electronic media
* Professional as well as academic use
* Revised to include role of the World Wide Web
* Companion video for instructors
The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural, technological, and economic changes in the industry since the early 90's. New emphasis is placed on the role of the World Wide Web and global marketing. Promotion and Marketing for Broadcasting and Cable, Third Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting.
--This text refers to an out of print or unavailable edition of this title.
From the Publisher
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public. The topics covered in this text regarding global and international marketing helps this book bring the most current theory and practice to students and experienced media professionals alike. Among topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; research and budgeting for promotion; syndicated program marketing
--This text refers to an out of print or unavailable edition of this title.
Strategies in Broadcast & Cable Promotion
Strategies in Broadcast & Cable Promotion,Susan Tyler Eastman,Robert A. Klein,Waveland Press,0881333662,Pop Arts / Pop Culture,Television - General
Hot Books:
Recommended Books