Chains of Gold

Chains of Gold

Editorial Reviews
Book Description
Broadcasters are bound to ratings with chains of gold which they are reluctant to break... --Oren Harris, House of Representatives Explores the evolution of broadcast ratings, documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary.

About the Author
Karen S. Buzzard (BA, Drury College, Springield, MO; MA, University of Iowa, Iowa City; Ph.D., University of Wisconsin, Madison) is an assistant professor at Northeastern University, Boston, where she teaches courses in broadcasting and communication management. She worked for two years as Director of Research at an independent UHF in Philadelphia and specializes in broadcast ratings and management. She is the author of the forthcoming "Electronic Media Measurement Methods: Turning Audiences into Dollars and Sense" (Focal Press, 1991)

Chains of Gold,Karen S. Buzzard,Scarecrow Press,081082356X,Broadcasting,Cinema/Film: Book,History,Measurement,Performing Arts,Radio,Radio - General,Radio programs,Rating,Television - General,Television programs,Television viewers,United States,Performing Arts / Television / General,Television

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