Electronic Media Programming

Electronic Media Programming

Electronic Media Programming

more information about Electronic Media Programming

Editorial Reviews
Book Description
This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.

Electronic Media Programming,Raymond L. Carroll,Donald M. Davis,McGraw-Hill Humanities/Social Sciences/Langua,0070102988,Broadcasting,Communication,Mass Media - Electronics Media,Mass Media - General,Planning,Pop Arts / Pop Culture,Radio Programming,Radio programs,Reference,Television Programming,Television programs,United States

Hot Books:

  1. Encyclopedia Of Television, Cable and Video
  2. Encyclopedia of Television News:
  3. Exploring Careers in Video and Digital Video (Career Resource Library)
  4. Following the Fugitive: An Episode Guide and Handbook to the 1960s Television Series
  5. From Soap Stars to Superstars
  6. High-Definition Television : An Annotated Multidisciplinary Bibliography, 1981-1992 (Bibliographies and Indexes in Science and Technology)
  7. History of Broadcasting in the United Kingdom : Volume II: The Golden Age of Wireless (History of Broadcasting in the United Kingdom)
  8. I Can Be a TV Camera Operator (I Can Be)
  9. I Have a Lady in the Balcony: Memories of a Broadcaster in Radio and Television
  10. Institutional Video : Planning, Budgeting, Production, and Evaluation (Wadsworth Series in Mass Communication)

Hot Books

Hot Books

Recommended Books

  1. National Geographic MOMENTS: CARS
  2. Haikus for Jews : For You, a Little Wisdom
  3. Piano Technique
  4. Statistical Methods for Speech Recognition
  5. The Anatomy of Corporate Law : A Comparative and Functional Approach
  6. Occupancy Estimation and Modeling : Inferring Patterns and Dynamics of Species Occurrence
  7. Practical Nuclear Magnetic Resonance Relaxation for Chemists
  8. The Dollmaker
  9. Rogue Soldier
  10. Stevia Sweet Recipes: Sugar-Free-Naturally
  11. Ronson's Art Metal Works
  12. The Book of New Family Traditions: How to Create Great Rituals for Holidays & Everydays
  13. The British Museum Timeline of the Ancient World
  14. Migration and Mobility : The European Context
  15. National Geographic Traveler: Thailand