The Business of Children's Entertainment
Editorial Reviews
Review
"Norma Pecora has written a critical, readable, and impressively thoughtful book that lays bare the economic and political interests that structure children's entertainment. Refusing the myth of 'innocent' entertainment that is often used to describe the media industries, Pecora reveals in sharp detail how the laws of profit and exchange work to undermine children's popular culture in an attempt to market not simply an endless stream of toys and goods, but kids' desires as well. Accentuating how the circuits of power work through children's entertainment, Pecora has written a book that should be read by every educator, parent, and concerned citizen in this country. This is a masterful work." --Henry Giroux, Waterbury Chair Professor, Pennsylvania State University
"The Business of Children's Entertainment is a sharply focused roadmap, laying out the route by which little people's fun turned into big people's profit. In revealing how a growing array of business interests became the drivers of children's media, Pecora's cautionary tale helps us to anticipate the likely outcomes: creativity and empathy for the real needs of young people are in the vulnerable passenger seat." --David W. Kleeman, Executive Director, American Center for Children's Television
The Business of Children's Entertainment,Norma Odom Pecora,The Guilford Press,1572302801,Advertising,Business / Economics / Finance,Business Aspects,Child consumers,Children's paraphernalia,Consumer Behavior,Consumer Behavior - General,Marketing - Research,Media Studies,Motion pictures and children,Performing Arts,Performing Arts/Dance,Sociology Of Children,Television advertising and chi,Television advertising and children,Language Arts & Disciplines / Communication
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