Cableviewing: (Communication and Information Science)

Cableviewing: (Communication and Information Science)

Editorial Reviews
Book Description
This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

Cableviewing: (Communication and Information Science),Carrie Heeter,Bradley S. Greenberg,Ablex Publishing,0893914665,Cable Television,Communication,Language Arts / Linguistics / Literacy,Television & Video,Television viewers,United States,Language Arts & Disciplines / Communication

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