Contemporary Television : Eastern Perspectives (Communication and Human Values)
Editorial Reviews
Book Description
The rapid proliferation of satellite and cable television in recent years combined with the increasing importance of ideologies of free trade have brought up a number of very important issues. These have acquired particular salience in Asian countries where the ownership of television sets is growing at a phenomenal pace. Focusing on the global and local issues arising from the internationalization of television, this important volume provides an Asian reading of the emerging tensions between commercial realities and the desire to preserve cultural identities. Contemporary Television begins by focusing on two areas of growth--global media and media education. The contributors use the globalization debate to point to the energetic spread of television: the growing size of audiences, ever-hungry for a wider choice of fare, and the importance of the Asian market. They also contextualize the growth of television as a medium of entertainment in this era of globalization and discuss the nature and importance of media education given recent developments. This book also examines contemporary themes relating to television and suggests an agenda for future debates and will be invaluable for students and scholars of mass media, communication, media education, and journalism. Broadcasters and journalists will also be interested in this volume as well as those concerned with the growth of television and its impact on our lives.
Contemporary Television : Eastern Perspectives (false),David French,Michael Richards,Sage Publications Pvt. Ltd,0803992823,Asia,Case studies,Communication,Technology & Industrial Arts,Television & Video,Television Broadcasting,Language Arts & Disciplines / Communication
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