Business Communication, Anniversary Edition

Business Communication, Anniversary Edition

Editorial Reviews
Book Description
The Anniversary Edition of this comprehensive text continues to focus on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication that integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In addition to strategy, this text delivers numerous opportunities for students to develop critical thinking skills through real-world cases and activities. By the end of the course, students have not only developed strong communication skills, but also a framework for evaluating and delivering communications within today's complex business environment.

Business Communication, Anniversary Edition,Carol M. Lehman,Debbie D. Dufrene,Deborah Daniel Dufrene,South-Western Educational Publishing,0324037287,Business & Economics,Business / Economics / Finance,Business Communication - General,Business communication,Business report writing,Business/Economics,Commercial correspondence,Skills

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