Winning at New Products: Accelerating the Process from Idea to Launch

Winning at New Products: Accelerating the Process from Idea to Launch

Editorial Reviews
Book Description
Fully updated and revised edition. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. Softcover. Hardcover available.

Book Info
Fully updated and revised edition. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. Softcover. Hardcover available.

Winning at New Products: Accelerating the Process from Idea to Launch

Winning at New Products: Accelerating the Process from Idea to Launch,Robert G. Cooper,Perseus Books Group,0738204633,Business & Economics,Business / Economics / Finance,Business/Economics,Development - Business Development,General,Marketing - Product Management,New products

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