Storyselling for Financial Advisors : How Top Producers Sell

Storyselling for Financial Advisors : How Top Producers Sell

Editorial Reviews
Book Description
Learn what makes a client trust you to be their financial advisor.

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Book Info
Combines whole brain persuasion techniques with the sales of financial products. Follow this guide and soon you will be on your way to becoming a financial services professional who sells in an illustrative and straightforward manner, and excels in relating and communicating with clients.

Storyselling for Financial Advisors : How Top Producers Sell

Storyselling for Financial Advisors : How Top Producers Sell,Scott West,Mitch Anthony,Kaplan Business,0793136644,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Investment advisors,Investments & Securities - General,Marketing,Psychological aspects,Sales & Selling - General,Selling,Storytelling,Business & Economics / Sales & Selling

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