Retail Business Kit for Dummies
Editorial Reviews
Book Description
Packed with proven strategies from our industry's best sales trainer." Includes step-by-step instructions to take you from start-up to success story "This must-have guide brings Rick's knowledge of the retail industry to life." Dying to open up a retail business but scared to even start? Relax! Let retail marketing guru Rick Segel show you the way. From expert advice on branding, marketing, and merchandising your goods and services to savvy strategies for creating eye-catching displays, this essential guide will put you in business in no time at all! all this on the CD-ROM Sample financial reports and legal forms Business forms that you can customize and print out Employment forms and work schedules Checklists for running fantastic sales and promotions Sample coupons, store membership cards, gift certificates, and more! Discover how to: Pick a location and select merchandise Write an effective business plan Define your customer base Write press releases and ads Handle permits, taxes, and legal issues Use e-retailing effectively
Book Info
Friendly guide to starting and running a retail business, from picking the location to using e-retailing. Includes coverage of all of the legal issues, and writing ads and press releases. The CD-ROM features sample forms and reports, checklists, coupons, and more. System requirements: Pentium PC with Windows 95 or higher or comparable Mac. Softcover.
Retail Business Kit for Dummies
Retail Business Kit for Dummies,Rick Segel,For Dummies,076455381X,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Career/Job,Industries - Retailing,Interactive & Multimedia,Management,New business enterprises,Retail Management,Retail trade,Stores, Retail,Business & Economics / Retailing,Management & management techniques,Retail sector
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