Fast Innovation : Achieving Superior Differentiation, Speed to Market, and Increased Profitability
Editorial Reviews
Book Description
Foreword by Clayton M. Christensen A Fortune 500 consultant's proven strategies for speeding innovation and getting to market Innovation is a critical driver of organic growth in today's rapidly expanding markets. That's why the number one issue on most CEOs' minds is "How can we speed up our innovation process and get successful new products and services to the market more quickly?" In Fast Innovation , business expert Michael George explains why it usually takes so long for innovations to reach the market, and why they often fail. More important, he coaches CEOs and senior managers in proven strategies for using innovation to drive growth in shareholder value. Readers learn how to: Achieve faster, more controllable time-to-market Generate highly differentiated products, services, or experiences Reach a deeper understanding of customer needs Create a culture that drives innovation
From the Back Cover
"My understanding of innovation has been enlarged through my interactions with Mike. I am grateful that in the writing of this book Mike has relied upon my research and that I have similarly been able to build upon his understanding. I thank him for providing all of us with the set of practical implementation tools presented in this book."
CLAYTON CHRISTENSEN, Robert and Jane Cizik Professor of Business Administration, Harvard Business School, author of The Innovators Dilemma, The Innovators Solution, and Seeing What's Next
"Growth through innovation is key to Eli Lilly and Company. To serve our commitment to meeting medical needs and achieve our growth goals requires more innovation, faster innovation and, at the same time, less resource consumption and risk. This book identifies some of the significant changes in strategy and tactics needed for an innovation process to achieve these goals. Every executive concerned with the changing business of innovation would do well to become familiar with the principles contained in this book."
ALPHEUS BINGHAM, Vice President, Lilly Research Laboratories Strategy, Eli Lilly and Company
"Texas Instruments recognizes the importance of creating highly differentiated products with faster time to market as the driver of profitable growth. In this book, you will receive the strategic insight and the practical tool set needed to significantly improve your company's rate of successful innovations. I encourage every executive who is interested in accelerating the growth of his business to read this book."
EMERY POWELL, New Product Development, Texas Instruments Inc.
Fast Innovation : Achieving Superior Differentiation, Speed to Market, and Increased Profitability
Fast Innovation : Achieving Superior Differentiation, Speed to Market, and Increased Profitability,Michael L. George,James Works,Kimberly Watson-Hemphill,Clayton M. Christensen,McGraw-Hill,0071457895,Business & Economics,Business / Economics / Finance,Business/Economics,General,Industrial Management,Marketing,Marketing - General,Product Management,Business & Economics / General
Hot Books:
Recommended Books