See, Feel, Think, Do : The Power of Instinct in Business

See, Feel, Think, Do : The Power of Instinct in Business

Editorial Reviews
Book Description
Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews and focus groups, however, watching customers in shops, at hotels, and on the streets is a faster and more direct way to analyze consumer behavior, as demonstrated in both anecdotal stories and actual case studies. Experience marketing is also the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.

See, Feel, Think, Do : The Power of Instinct in Business,Andy Milligan,Shaun Smith,Cyan Communications,1904879551,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer Behavior - General,Customer Service,Marketing - General,Marketing - Research,Marketing Management,Business & Economics / Marketing / Research

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