Editorial Reviews
Book Description
Setting up a Web site is just the first step in getting your business online. Getting attention for your site-building traffic, generating leads, and attracting customers is the real key to making money on the Internet.
In Streetwise Low-Cost Web Site Promotion, marketing expert Barry Feig shows you how to develop an online marketing plan that will get a Web Site the visibility it needs without breaking the marketing budget and provides you with the tools and tips you need to win the war over Internet real estate.
Feig outlines how to:
Develop a marketing plan that's sure to work-before you go online
Build quality traffic-attracting customers who will buy your product or service
Keep them coming back for more with relationship marketing strategies
Unlock the secrets of Web search engines and turn your site into a category leader
Develop an interactive B2B site
Filled with practical advice that can be put to work immediately, and containing dozens of real-world examples of companies that have developed innovative and effective online promotional programs, Streetwise Low-Cost Web Site Promotion is an invaluable resource for anyone who wants to build a profitable business online.
About the Author
Barry Feig has twenty years of experience developing marketing programs for corporations such as American Express, First Brands, Colgate-Palmolive, American Cyanamid, Pepsico, and others. He is the author of three books on marketing, as well as numerous articles in magazines ranging from Advertising Age to American Demographics. He is also the founder of the Center for Product Success. He lives in Placitas, New Mexico.
Streetwise Low-Cost Web Site Promotion: Every Possible Way to Make Your Web Site a Success, Without Spending Lots of Money (Adams Streetwise Series),Barry Feig,Adams Media Corporation,1580625010,Business / Economics / Finance,Computer Books: General,Computer Networks,Computer network resources,Computers,E-Commerce - Internet Marketing,Internet - Web Site Design,Marketing,Marketing - General,Web sites
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