New Products Management (Mcgraw Hill/Irwin Series in Marketing)

New Products Management (Mcgraw Hill/Irwin Series in Marketing)

Editorial Reviews
Book Description
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

New Products Management (Mcgraw Hill/Irwin Series in Marketing),C. Merle Crawford,C. Anthony Di Benedetto,McGraw-Hill/Irwin,0072961449,Business & Economics,Business / Economics / Finance,Business/Economics,Development - Business Development,Management,Management - General,Marketing - General,Marketing - Product Management,New products,Business & Economics / Marketing / General

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