What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

more information about What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

Editorial Reviews
Book Description

Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of all for any business-disloyalty.

What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.

What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave,Scott McKain,Nelson Business,0785211985,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer behavior,Customer Service,Customer services,Marketing,Psychological aspects,Relationship marketing,Business & Economics / Customer Service

Hot Books:

  1. Win Government Contracts for Your Small Business (CCH Business Owner's Toolkit series)
  2. Winning the Day Trading Game : Lessons and Techniques from a Lifetime of Trading (Wiley Trading)
  3. Words That Sell
  4. Writing a Convincing Business Plan
  5. You Are the Message
  6. 50 Powerful Ideas You Can Use to Keep Your Customers
  7. Accounting (Accounting / Carl S. Warren)
  8. Alignment: Using the Balanced Scorecard to Create Corporate Synergies
  9. Applied Mergers and Acquisitions (Wiley Finance)
  10. Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results

Hot Books

Hot Books

Recommended Books

  1. The BOND
  2. Case Studies in Finance
  3. Learning to Sing: Hearing the Music in Your Life
  4. Product Strategy for High Technology Companies
  5. International Law
  6. Instant Notes in Biochemistry
  7. Human Biology: An Evolutionary and Biocultural Perspective
  8. Selected Short Stories
  9. Pet Shop of Horrors, Vol. 1
  10. Martinis
  11. Knit Scarves!: 16 Cool Patterns to Keep You Warm
  12. Raising Healthy Children in a Toxic World: 101 Smart Solutions for Every Family
  13. LIFE : Our Century in Pictures
  14. Inside the Cult : Religious Innovation and Transmission in Papua New Guinea
  15. Ladakh