Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
Editorial Reviews
Review
For those who like their business advice mixed with tales of the trials and tribulations of starting a new business, this book will go down as smoothly as a pint of Immort Ale, one of Dogfish Head's signature brews. While chapters cover much tried-and-true territory, including entrepreneurship, marketing, sales, leadership, and employee relations, Calagione manages to keep the advice he dispenses fresh by relating it to his own often humorous experiences in starting what is now one of the fastest-growing breweries in the country. Stories of hand-delivering beer from a U-haul in dicey neighborhoods and securing labels with rubber bands after running out of glue attest to both the author's determination and his anything-goes entrepreneurial spirit. Solid writing and a no-nonsense style coupled with a welcome avoidance of business jargon make this an enjoyable and practical read for anyone either interested in the brewery business or thinking of creating his or her own start-up. Recommended for public libraries and large business/entrepreneurship collections.—Susan Hurst, Miami Univ. of Ohio, Oxford (Library Journal, May 1, 2005)
Book Description
Brewing Up a Business is an entertaining, enlightening first-person account of author Sam Calagione's nontraditional success as an entrepreneur. Starting out with a home brewing kit cobbled together from used kegs, Calagione turned his entrepreneurial dream into a reality. Relying on unique brews, lots of loving technique, and hard work, Calagione built Dogfish Head Craft Beer into America's fastest growing brewery. Without the benefit of an advertising budget, Dogfish went from a tiny operation in Delaware to one of the country's most popular craft breweries, distributed in 29 states and four countries. As revenues grow at lightning speed-an increase of 105 percent in 2003-Dogfish's success is the result of dreaming big, working hard, and thinking unconventionally. With real lessons on entrepreneurship and success from a real entrepreneur, as well as practical ideas on nontraditional marketing, this is a business story that will open readers' eyes to the unquantifiable benefits of thinking differently.
Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery,Sam Calagione,Wiley,0471708682,Business & Economics,Business / Economics / Finance,Business/Economics,Delaware,Dogfish Head Craft Brewery,Entrepreneurship,Management - General,Microbreweries,New Business Enterprises,Small business,Business & Economics / Entrepreneurship
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