Specialty Shop Retailing: How to Run Your Own Store Revised
Editorial Reviews
Book Description
Innovative Ideas for Retail Success "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." Kim Mack, Vice President, Crabtree and Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing. . . . Schroeder apparently has done it all, or most and, thankfully, she's willing to share it with the rest of us!" Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories "Everything you wanted to know about specialty retailing you can learn right here. . . . A must-read by all prospective owners and all key employees. . . . Add your own creativity and fun, and you have the formula for SUCCESS!" Joan F. Gillman, University of Wisconsin School of Business Madison "The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." Bill Haefling, President, Haefling and Haefling, Inc. "If you plan to open a specialty retail store, this book is a must! . . . I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" Anne McGilvray, Anne McGilvray and Company "Carol Schroeder's insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." William E. Little Jr., Chairman, George Little Management, Inc.
The publisher, John Wiley & Sons
Based on author Carol Schroeder's experience turning a small gift store into a $1.5 million-a-year single-location concern, this book tells budding entrepreneurs everything they need to know to start and run a successful specialty shop. Contains a complete, step-by-step guide for beginning entrepreneurs and new ideas for established small retailers. Covers all the bases, including finding your niche and which products to sell, developing a realistic business plan, maintaining records, managing inventory and merchandising. Includes valuable tips on how to make the most of your advertising budget. A total blueprint for success from one of the nation's most accomplished small retail shop owners
--This text refers to an out of print or unavailable edition of this title.
Specialty Shop Retailing: How to Run Your Own Store Revised
Specialty Shop Retailing: How to Run Your Own Store Revised,Carol L. Schroeder,Carol L. Schroeder,Wiley,0471212644,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Industries - Retailing,Management,Retail trade,Small Business - General,Specialty stores,Business & Economics / Small Business,Management & management techniques,Retail sector,Small businesses & self-employed
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