Strategic Management : Concepts and Cases (10th Edition)
Editorial Reviews
Book Description
The tenth edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business.
Book Info
(Pearson Education) A textbook presenting the concepts of strategic management, providing case studies to demonstrate these concepts. Emphasizes the role of e-commerce in today's business world, giving students a change to learn online with MYPHLIP on the companion Web site for the text. Previous edition: c1999. DLC: Strategic planning--Case studies.
--This text refers to the
Hardcover
edition.
Strategic Management : Concepts and Cases (10th Edition)
Strategic Management : Concepts and Cases (10th Edition),Fred David,Prentice Hall,0131503499,Business & Economics,Business / Economics / Finance,Business/Economics,Case studies,Corporate Planning,Management,Management Science,Strategic Planning,Business & Economics / Systems & Planning
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