Editorial Reviews
Book Description
Your complete toolbox for creating dynamic, effective marketing campaigns "What to do. How to do it. In simple everyday language." Ira N. Bachrach, President, NameLab, Inc. Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources that help you size up your competitors, this updated edition of Marketing For Dummies leads you step by step through the five P s of marketing product, pricing, placement, promotion, and people. The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun Discover how to: Prepare hard-hitting campaigns Plan and stick to your budget Use research effectively Increase consumer awareness Satisfy your clients needs Boost your sales
Book Info
Teaches you how to: Understand the four P's of marketing - product, pricing, positioning, and placement, Develop strategic, integrated marketing plans that deliver results, Identify and maintain your customers through surveys, and research, Evaluate your marketing programs and more. Paper.
--This text refers to an out of print or unavailable edition of this title.
Marketing for Dummies
Marketing for Dummies,Alexander Hiam,For Dummies,0764556002,Business & Economics,Business / Economics / Finance,Business/Economics,Management,Marketing,Marketing - General,Sales & Selling - General,Business & Economics / Sales & Selling,Sales & marketing
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