Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)

Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)

Editorial Reviews
Book Description
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing),Roger A. Kerin,Steven W. Hartley,Eric N Berkowitz,William Rudelius,McGraw-Hill/Irwin,0073080152,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing,Marketing - General,Business & Economics / Marketing / General

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