Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Editorial Reviews
Book Description
In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.
Download Description
Stop Telling, Start Selling has become a leading textbook for sales training -- used by more than 150 of the world's leading corporations -- because it shows how to differentiate yourself, your product, and your organization in a hypercompetitive world of look-alike products.
Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales,Linda Richardson,McGraw-Hill,0070525587,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Interpersonal communication,Sales,Sales & Selling - General,Sales & Selling - Techniques,Selling,Business & Economics / Sales & Selling
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