Applied Strategic Planning: How to Develop a Plan That Really Works

Applied Strategic Planning: How to Develop a Plan That Really Works

Editorial Reviews
Book Description

Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.

Applied Strategic Planning surpasses other strategic planning models in many key areas, including:

Emphasis on organizational culture
Integration of business and functional plans
Performance audits
Gap analysis
Values clarification

Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including:

How to determine if an organization is ready for strategic planing
Effectively communicate a corporate vision
Recognize the role of culture in changing strategic direction
Understand the various roles of a consultant
Write effective mission statements
Create contingency plans

Containing charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points, Applied Strategic Planning lets managers at the helm navigate expertly through today's unpredictable business climate.

Book Info
Surpasses other strategic planning manuals in all the vital ways that spell the difference between tomorrow's big winners. DLC: Strategic planning.

Applied Strategic Planning: How to Develop a Plan That Really Works,Leonard Goodstein,Timothy Nolan,J. William Pfeiffer,McGraw-Hill,0070240205,Business & Economics,Business / Economics / Finance,Business/Economics,Corporate & Business History - Strategies,Corporate Planning,Entrepreneurship,Human Resources & Personnel Management,Management - General,Strategic Planning,Business & Economics / Human Resources & Personnel Management

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