Product Leadership: Creating and Launching Superior New Products
Editorial Reviews
Electronic Business
"Cooper brings a systematic approach to the strategy and tactics of product development. His central metaphor is war: `As the [21st] century begins, this new products war looms as the most important and critical war the companies of the world have ever fought. The message to senior people is this: innovate or die!' What Cooper introduces to the equation is discipline. Discipline is setting strategic direction, in committing resources to those projects that support it and in defining and managing the product development process. …Cooper's lists of action items and critical success factors are useful and informative.…[A]s a textbook for preparing for product development war, it's worth having on the bookshelf."
Book Description
Successful strategies for winning the product development war.
"Bob Cooper's pioneering work has set the standard for excellence in product development. I recommend this book to any serious practitioner or student of commercialization." -Dr. Barry Siadat, Vice President & Chief Growth Officer, AlliedSignal Inc.
Product Leadership: Creating and Launching Superior New Products
Product Leadership: Creating and Launching Superior New Products,Robert G. Cooper,Perseus Books Group,0738201561,Business / Economics / Finance,Business/Economics,Development - Business Development,Management,Marketing,Marketing - Product Management,New products
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