Bootstrapping Your Business: Start And Grow a Successful Company With Almost No Money
Editorial Reviews
Book Description
The old rules of business are dead. Business has become less Wall Street and more Wild West-if you want market share, you need to be a maverick. In order for your start-up to survive and thrive, you must make sales, create product, market your services, and hire employees. If you're one of the eight million entrepreneurs who doesn't have access to outside capital-or doesn't want the strings that come attached to it, Bootstrapping Your Business is your practical, comprehensive blueprint for starting and sustaining a profitable enterprise.
Greg Gianforte, the nation's top Bootstrapper, shows you the advantages of Bootstrapping vs. traditionally financed start-ups. You'll also learn how the unconventional Bootstrapping mindset-inventive, pioneering, and skeptical of conventional wisdom-applies to you and your business. With Bootstrapping Your Business at your side, you'll gain the advantage you need to outperform the competition-and succeed in today's take-no-prisoners marketplace.
About the Author
Greg Gianforte is a highly successful entrepreneur and Bootstrapper who has built one of the fastest growing companies in the United States-RightNowTechnologies. A leading customer service software company, RightNow has more than 1,000 clients, including British Airways and Procter & Gamble. Gianforte has been profiled in Inc., Entrepreneur, Forbes.com, and the New York Times. He lives in Bozeman, MT.
Marcus Gibson is a business journalist who is a frequent contributor for the BBC and other European newspapers. He currently writes for the Financial Times. He lives in London, England.
Bootstrapping Your Business: Start And Grow a Successful Company With Almost No Money,Greg Gianforte,Marcus Gibson,Adams Media Corporation,1593373872,Business & Economics,Business / Economics / Finance,Business/Economics,Development - Business Development,Entrepreneurship,Finance,New Business Enterprises,Small Business Finance
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