International Marketing

International Marketing

International Marketing

more information about International Marketing

Editorial Reviews
Book Description
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. --This text refers to the Hardcover edition.

Book Info
Addresses global issues & describes concepts relevant to all international marketers, regardless of the extent of their international involvement. DLC: Export marketing. --This text refers to an out of print or unavailable edition of this title.

International Marketing,Philip R. Cateora,John L. Graham,Irwin Professional Pub,0072941642,Business & Economics,Business/Economics,International - Marketing

Hot Books:

  1. Introduction to the Team Software Process(sm)
  2. John P. Kotter on What Leaders Really Do (Harvard Business Review Book)
  3. Leadership from the Inside Out
  4. Leadership Skills for Managers
  5. Leading from the Heart: Choosing to Be a Servant Leader
  6. Lean Production Simplified: A Plain-Language Guide to the World's Most Powerful Production System
  7. Learn to Earn : A Beginner's Guide to the Basics of Investing and Business
  8. Learning to Lead: A Workbook on Becoming a Leader
  9. Lessons from the Greatest Stock Traders of All Time
  10. Make It BIG!: 49 Secrets for Building a Life of Extreme Success

Hot Books

Hot Books

Recommended Books

  1. Vineyard Summer
  2. No Money Down: Financing for Franchising
  3. The S.M.A.R.T. Guide to Mixers, Signal Processors, Microphones, and More
  4. The Kingmakers: Venture Capital and the Money Behind the Net
  5. The New Knowledge Management : Complexity, Learning, and Sustainable Innovation
  6. The Essentials of Anatomy and Physiology
  7. The Paradox of Existence : Philosophy and Aesthetics in the Young Schelling
  8. The Turn of the Screw and Other Stories
  9. The Way of the Gladiator
  10. The Official Harvard Student Agencies Bartending Course, 3rd Edition
  11. The Handcrafted Letter
  12. The Roman Family
  13. The West Transformed : A History of Western Civilization, Alternate Volume, Since 1300
  14. Valuing the Earth: Economics, Ecology, Ethics
  15. Time Out California