Trends (Tom Peters Essentials)
Editorial Reviews
Book Description
Tom Peters is back and in his own words he's "Mad as Hell." Breaking down the message from his bestselling Re-Imagine!, these four pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or women in business.
About the Author
Tom Peters, public speaker and author, graduated from Cornell University and received a M.B.A. and Ph.D. from Stanford University. He has also received honorary doctorates from the University of San Francisco and Rhodes College.
He was in the U. S. Navy during Vietnam and later served as a senior White House drug abuse advisor (1973-74). He worked for McKinsey & Company from 1974 to 1981. He holds about seventy-five seminars a year and has created and starred in a series of corporate training films.
Martha Barletta is a recognized authority on building sales and market share by tapping into the buying power of women. After obtaining her MBA from Wharton, she honed her marketing and sales talents via a distinguished career at top-flight agencies like FCB and Frankel, and work on blue-chip brands such as Kraft, Kodak and Allstate. A top-rated professional speaker with a lively presentation style, she brings a unique perspective combining well-researched gender expertise and hands-on marketing experience. Her book, Marketing to Women, is in its fifth printing and is available in 13 languages.
Trends (Tom Peters Essentials),Tom Peters,Martha Barletta,DK ADULT,0756610575,Business & Economics,Business / Economics / Finance,Business/Economics,General,Management - General
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