A Technique for Producing Ideas (Advertising Age Classics Library)
A Technique for Producing Ideas (Advertising Age Classics Library)
Editorial Reviews
Book Description
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
Book Info
Reveals a simple, sensible idea-generation methodology that has stood the test of time. Provides a step by step technique for sparking breakthrough creativity in advertising--or any field. Softcover.
A Technique for Producing Ideas (Advertising Age Classics Library)
A Technique for Producing Ideas (Advertising Age Classics Library),James Young,McGraw-Hill,0071410945,Advertising & Promotion,Business / Economics / Finance,Business/Economics,Cognitive Psychology,Creative Ability,Creativity,Marketing - General,Perception,Psychology,Thought and thinking,Business & Economics / Marketing / General
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