Editorial Reviews
Review
"Strong stuff...[the authors] offer some well-researched loyalty truths" (Telegraph, November 2005)
Book Description
In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
Loyalty Myths : Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
Loyalty Myths : Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work,Timothy L. Keiningham,Terry G. Vavra,Lerzan Aksoy,Henri Wallard,Wiley,0471743151,Business & Economics,Business / Economics / Finance,Business/Economics,Customer Service,Customer loyalty,Marketing - Research,Business & Economics / Customer Service,Customer services
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