Product Strategy for High Technology Companies
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Book Description
One of the key determinants of success for today's high-technology companies is product strategy-;and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple-;plus a new focus on growth strategies and on Internet businesses-;define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Book Info
An in-depth examination of the entire area of product strategy, from changing strategies to Web technologies, providing market-tested strategies and techniques. These include more than 250 examples of market strategy in action, case case studies examining unique differentiation strategies, and examination of CSV and MPP frameworks. DLC: Strategic planning.
Product Strategy for High Technology Companies
Product Strategy for High Technology Companies,Michael E. McGrath,McGraw-Hill,0071362460,Business & Economics,Business / Economics / Finance,Business/Economics,Development - Business Development,High technology industries,Industrial Management,Management,Management - General,Marketing - Product Management,New Product Development,Organization Development,Product management,Strategic Planning,Business & Economics / Marketing / General
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