Editorial Reviews
Book Description
A chief analyst at the NPD Group deliversa breakthrough branding and sales strategythat speaks the customer's language Marshal Cohen, one of the foremost authorities onconsumer behavior, gives managers responsiblefor branding, marketing, and sales strategies the abilityto anticipate the needs, wants, and desires of today'sconsumer. Cohen draws on years of market researchfrom the NPD Group as he identifies the trends thatimpact every business and drive consumer behavior.His never-before-published 5E approach for reachingconsumers-;Educate, Explore, Elevate, Entertain, andEvaluate-;delivers the tools to help you rethink business strategiesand leverage upcoming consumer trends.
About the Author
Marshal Cohen is the chief industry analyst for The NPD Group, Inc, a worldwide leader in market research and consumer behavior. His unique experience over 30 years of retail, manufacturing and research experience, along with his passion for studying consumer behavior has made him the authority on understanding and marketing to today's consumer. Cohen regularly appears as an expert commentator on many broadcast news outlets, including the Today show, Good Morning America, CNN, and CNBC, and is extensively quoted in the Wall Street Journal, the New York Times, USA Today, Fortune, Time, and Women's Wear Daily. He is in high demand as a speaker at key industry events, such as The National Retail Federation's Annual Convention, The Fairchild Apparel Summit and the American Apparel and Footwear Association's Annual Convention.
Why Customers Do What They Do,Marshal Cohen,McGraw-Hill,0071460365,Business & Economics,Business / Economics / Finance,Business Communication - General,Business/Economics,Marketing - General,Business & Economics / Business Communication
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