Driving Growth Through Innovation

Driving Growth Through Innovation

Editorial Reviews
Book Description
Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them. Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.

Driving Growth Through Innovation,Robert B. Tucker,Berrett-Koehler Publishers,1576751872,Business & Economics,Business / Economics / Finance,Business/Economics,Case studies,Case studies.,Development - Business Development,Entrepreneurship,Finance,Management,Management - General,Technological innovations,United States

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