Small Business Management : An Entrepreneurial Emphasis
Editorial Reviews
Book Description
Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.
Book Info
Incorporates current theory and practice relating to starting and managing small firms. Provides well-balanced coverage of critical small business issues. DLC: Small business--Management.
--This text refers to the
Hardcover
edition.
Small Business Management : An Entrepreneurial Emphasis
Small Business Management : An Entrepreneurial Emphasis,Justin G. Longenecker,Carlos W. Moore,J. William Petty,South-Western College Pub,032406554X,Business & Economics,Business / Economics / Finance,Business/Economics,Entrepreneurship,Management,Management - General,Small Business - General,Small business,Business & Economics / Small Business
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