Editorial Reviews
Book Description
Web-focused strategies for turninga company's customer list into itsmost powerful competitiveadvantage For more than a decade, Strategic DatabaseMarketing has been a popular and authoritativehow-to on database marketing, referred to everyday by marketing practitioners around the world.Featuring dozens of innovative, workable strategies,it has shown marketers how to profitablymanage customer relationships, retain loyalty,increase the incremental profits from each customerin the database, and more. Fast-changing tools and technologies requireauthor and database marketing pioneer ArthurHughes to update the book's data andtechniques. This substantially revised third editionfeatures: A completely new chapter on modeling andappended data New details on fast-changing Web technologiesand marketing Updated material on prospecting, warehousing,and filtering In-depth discussion of prospect databases, oneof marketing's newest and most promisinginnovations
Book Info
Packed with innovative, workable strategies to profitably manage your customer relationships, retain loyalty, and increase the incremental profits from each customer in your database. Web-based techniques and tools and strategies for increasing sales from existing customers. DLC: Database marketing--Planning.
--This text refers to the
Hardcover
edition.
Strategic Database Marketing
Strategic Database Marketing,Arthur Middleton Hughes,McGraw-Hill,007145750X,Business & Economics,Business / Economics / Finance,Business/Economics,Customer Service,Database marketing,Industries - Retailing,Marketing - General,Planning,Business & Economics / Marketing / General
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