Editorial Reviews
Business Geographics, May 1997
A recently published book by Dr. Richard M. Fenker, The Site Book: A Field Guide to Commercial Real Estate Evaluation, is an easy-to-read, practical primer on site selection for restaurant and retail operations. This 165-page book quickly, and often humorously, drills down to site selection basics. "The Site Evaluation: provides several step-by-step examples for performing a site evaluation. In addition, it provides a workbook form that allows you to run the numbers in Fenker's model to yield a site evaluation score for a given site. It also includes practical pointers for specific site selection problems, such as backfilling in a saturated market, adding a second store in a market and entering a market with heavy competition.
Soundview Executive Book Summary, 1997
Here's an extremely valuable book for anyone who has to scout out locations for restaurants, service stations, or retail stores of any kind. Author Richard Fenker, a preeminent site consultant, details his methods for picking that perfect location. The site evaluation model he includes (also available on disk), quantifies and weights the positive and negative attributes of a site. This helps you come to a reasoned go or no-go decision. The book is as valuable for its common sense - much of it counterintuitive - as for the model. Fenker peppers the book with wisdom and stories of mistakes. That makes your modest investment in this book cheap insurance against buying and developing a "dog" site.
The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series)
The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series),Richard M. Fenker,Richard M. Feuker,Mesa House Publishing,0940352109,Building sites,Business / Economics / Finance,Business/Economics,Commercial real estate,Evaluation,Real Estate - Sales,Real estate investment,United States
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