Trillion-Dollars Moms : Marketing to a New Generation of Mothers

Trillion-Dollars Moms : Marketing to a New Generation of Mothers

Editorial Reviews
PRWeek, July 11th issue
"…as much a sociological study as it is a marketing lesson…any marketer will benefit from this book's compelling observations"

Entrepreneur, July 2005 issue
"…they show entrepreneurs how to mine today's mother lode with the help of original consumer research, experiential insights, case studies…"

Trillion-Dollars Moms : Marketing to a New Generation of Mothers

Trillion-Dollars Moms : Marketing to a New Generation of Mothers,Maria Bailey,Bonnie Ulman,Kaplan Business,1419504576,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer Behavior - General,Industries - Retailing,Marketing,Marketing - General,Marketing - Research,Mothers,New Age consumers,United States,Women consumers,Business & Economics / Marketing / General

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