From Worst to First : Behind the Scenes of Continental's Remarkable Comeback
Editorial Reviews
Amazon.com
What do you do if you're running the worst airline in the country,one that customers hate and that's been through Chapter 11 twice in the last 10 years? If you're lucky, you'll call Gordon Bethune. Before Bethune arrived, Continental had been ravaged by the likes of Frank Lorenzo and airline deregulation--it was considered the laughingstock of the airline industry in the United States. Under Bethune's leadership, Continental turned itself around to become one of the most respected and reliable airlines in the industry. From Worst to First describes how Bethune, with a lot of luck and the right combination of people, was able to transform Continental from an also-ran into an award-winning company. --Harry C. Edwards
--This text refers to an out of print or unavailable edition of this title.
The Wall Street Journal
Readers will get a lift from Gordon Bethune's 'From Worst to First.'
--This text refers to an out of print or unavailable edition of this title.
From Worst to First : Behind the Scenes of Continental's Remarkable Comeback
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