Media Training 101 : A Guide to Meeting the Press

Media Training 101 : A Guide to Meeting the Press

Editorial Reviews
Book Description
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

Book Info
Guide to handling the news media, showing how to develop a communications blueprint and a strategic public relations plan to support it. For professionals and business owners.

Media Training 101 : A Guide to Meeting the Press

Media Training 101 : A Guide to Meeting the Press,Sally Stewart,Wiley,0471271551,Business & Economics,Business / Economics / Finance,Business/Economics,Mass media and business,Public Relations,Business & Economics / General,Communication Studies

Hot Books:

1. Mergers, Acquisitions, and Corporate Restructurings, 3rd Edition
2. Money and Happiness : A Guide to Living the Good Life
3. Mutual Fund Industry Handbook : A Comprehensive Guide for Investment Professionals
4. Nolo's Quick LLC: All You Need To Know About Limited Liability Companies
5. Organize Your Office! Simple Routines for Managing Your Workspace (Revised and Updated)
6. Out of Our Minds: Learning to be Creative
7. Outfoxing The Small Business Owner: Crafty Techniques For Creating A Profitable Relationship
8. Radical Change, Radical Results: 7 Actions to Become the Force for Change in Your Organization
9. Real Estate Marketing & Sales Essentials : Steps for Success
10. Resumes That Knock 'em Dead

Hot Books

Recommended Books

1. No Lye : The African American Woman's Guide To Natural Hair Care
2. The Forces of Economic Growth : A Time Series Perspective
3. Cat's Cradles and Other String Figures
4. Business Research Methods with Student CD-ROM
5. Blueprints Q&A Step 2: Medicine
6. Biological Assessment and Criteria : Tools for Water Resource Planning and Decision Making
7. Applied Mathematics and Modeling for Chemical Engineers
8. Bread and Wine
9. Codename Wolverine
10. Catalan Cuisine
11. Balloon Sculpting a Fun and Easy Guide to Making Balloon Animals, Toys, and Games/Book and Balloons
12. Child Development in Context: Voices and Perspectives
13. CFE and Military Stability in Europe
14. Belize & Northern Guatemala: The Ecotravellers' Wildlife Guide
15. Birding Indonesia