Outfoxing The Small Business Owner: Crafty Techniques For Creating A Profitable Relationship
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Book Description
Whether you're an account manager for a large corporation or a fledgling entrepreneur, the small business market is one you can't afford to ignore. Your bottom line depends on it. Yet to capture this market, you need to adopt a new strategy-a strategy that recognizes the limited budgets, intense competitors, oppressive taxes, and inadequate resources that plague most small business owners.
Outfoxing the Small Business Owner shows you how to tap the heart, mind, and pocketbook of these cagey customers. You'll rethink your usual approach, tailoring it to your customers' individual challenges and idiosyncrasies. You'll learn what works for small business owners-and how it's different than what works for your larger accounts. Most important, you'll find innovative, effective ways to:
Marks provides the unique insights you need to sell, service, and just plain deal with your small business customers. With this knowledge in hand, you can turn your smallest customers into your biggest profits.
About the Author
Gene Marks owns and operates The Marks Group, a highly successful consultancy firm that sells and services popular software applications to small- and medium-sized businesses. Prior to starting The Marks Group, he spent nine years in the entrepreneurial services arm of the international consulting firm KPMG. During his tenure there, Mr. Marks supervised multiple projects and worked with many small companies throughout the United States and Europe. Mr. Marks has spoken nationally at numerous Microsoft Technology Business Conferences on small business matters.
Outfoxing The Small Business Owner: Crafty Techniques For Creating A Profitable Relationship,Gene Marks,Adams Media Corporation,1593371578,Business & Economics,Business / Economics / Finance,Business/Economics,Entrepreneurship,Family-owned business enterpri,General,Industrial marketing,Marketing - General,Self-employed,Small Business - General,Small business
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