Strategic Management: Formulation, Implementation, and Control

Strategic Management: Formulation, Implementation, and Control

Editorial Reviews
Book Description
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text. --This text refers to the Hardcover edition.

Strategic Management: Formulation, Implementation, and Control,John A. Pearce,Mcgraw-Hill College,0072980079,Business & Economics,Business/Economics,Strategic Planning

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