Editorial Reviews
Book Description
Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The Apple Way examines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps--and missteps--have led to its continuing evolution, and what lessons you can learn from Apple.
From the Back Cover
With more than 10 million iPods sold to date, an unprecedented 250 percent stock value increase in just one year, and a net income increase of 530 percent, Apple has skyrocketed to dizzying heights of success. But the ride has not always been smooth, and the company’s legendary cofounder, Steve Jobs, has seen it all. From its early unveiling of the unreliable, clunky $9,995 “Lisa” computer in 1983, to its recent staggeringly successful breakthrough product, the iPod, this company has not only reinvented itself many times over, but it also has revolutionized the entire computer industry. What are its secrets? Find out in The Apple Way.
In today’s fast-moving technology world, Apple has learned--often through hard-won wisdom--that you can’t do it by yourself, no matter how smart you are. Markets move quickly, technologies grow complex, and too many intelligent people invest too much time and money in innovation. The Apple Way reveals the secrets and management principles that keep Apple ahead of the curve--including innovative product development, cutting-edge marketing strategies, sleek design and packaging, and a high-performance corporate culture. You’ll discover how Apple combines consistency with continuity and follow-through, and balances vision with practicality.
Follow Apple’s example and learn how to:
Although Apple is a technology company, this is not a story for computer buffs, but rather a book for managers who want to learn valuable lessons from both Apple’s mistakes and triumphs--all of which have led to its continuing evolution and ultimate meteoric rise to success. Because, for Steve Jobs and the visionaries at Apple, finding the future isn’t enough--you also have to deliver it.
“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs
Reveals the master plan behind Apple’s revolutionary business model
The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:
The Apple Way,Jeffrey L. Cruikshank,McGraw-Hill,0072262338,Business & Economics,Business / Economics / Finance,Business/Economics,Corporate & Business History - Strategies,Leadership,Management - General,Business & Economics / Management
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