Modern Management (10th Edition)
Editorial Reviews
Book Description
This book provides a comprehensive, flexible approach to the basic skills of business management with an emphasis on skills and applications. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-how–all toward the goal of achieving organizational success. Built around the concept of “Core Plus” — a core of chapters covered in most courses, surrounded by a rich selection of optional chapters — enabling flexibility in the way the text is used. Management History, Operations Management, Information Technology in Management, and Creativity and Innovation in Management. For managers at all levels.
Book Info
Presents information on traditional management tasks and contemporary management challenges related to people, diversity, quality, ethics, and operating in a global environment. Softcover. CD-ROM included.
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Modern Management (10th Edition)
Modern Management (10th Edition),Samuel C. Certo,S. Trevis Certo,Prentice Hall,0131494708,Business & Economics,Business / Economics / Finance,Business/Economics,Industrial management,Management,Management - General,Social responsibility of busin,Social responsibility of business,Technological innovations,Business & Economics / Systems & Planning
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