Portfolio Management for New Products
Editorial Reviews
Book Description
The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.
In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
Book Info
Provides corporate leaders with the tools, practical guidelines, & cutting-edge strategies they need to manage their product portfolio, make better use of R&D, & prosper in the competitive environment of product development. DLC: Portfolio management - Mathematical models.
--This text refers to an out of print or unavailable edition of this title.
Portfolio Management for New Products
Portfolio Management for New Products,Robert G. Cooper,Scott J. Edgett,Elko J. Kleinschmidt,Perseus Books Group,0738205141,Business & Economics,Business / Economics / Finance,Business/Economics,Investments & Securities - General,Mathematical models,Portfolio management,Business
Hot Books:
Recommended Books